Zombie Vehicle Concept
The Concept
Are you prepared for the zombie apocalypse? Yes, THAT zombie apocalypse! The oncoming eclipse of zombies is often debated and discussed among friends around the nation. Unfortunately, the conversations often move beyond bragging and trash-talking about who would survive the longest.
Center-Force wants to show the world that our customers will ultimately be the most prepared!
Goals
- Increase brand awareness/favorability
- Create a marketing footprint which evokes curiosity from a wide array of customers
- Allow potential customers to approach the brand from a new standpoint
Center-Force Solutions
- Capitalize on the popular Zombie/Apocalypse trend by developing an experiential showpiece “zombie assault vehicle.”
- Emphasize the core features of the brand’s line of Trucks/SUV’s through specific engineering of the event vehicles design. “The right vehicle for extreme conditions”.
- Sweepstakes giveaway: unique “zombie” incentive for capturing consumer data as registration
- Photo opportunity. Consumers are given the opportunity to be photographed with the Vehicle and backdrop. The photo could then be uploaded to the Visitor’s social media site over a secure app.
Why Center-Force likes this idea
Zombies are only increasing in popularity around the world, many disaster prep enthusiasts enjoy showing off their zombie survival kits. Center-Force will capitalize on both their enthusiasm and popularity of zombies by relating the off-road capabilities and customization options of the vehicle to the ultimate form of disaster preparedness and everyday fun!
