BE-Nautical / Sea Safaris School

Challenge

Well established as a top sailing school in the area, the client was expanding into other water recreation items such as Stand-Up Paddle Boards.

Goals

• Raise awareness of Stand-Up Paddle Boards as a water recreation tool
• Introduce new client programs and offerings (rentals, sales, and training)
• Create a footprint that evokes curiosity for all consumers
• Collect consumer leads to help drive program growth

What we did

• Created a background of Lake Michigan with Chicago Skyline backdrop
• Allow customers to stand on a real Paddle Board to get size and feeling
• Backdrop photo opp. Consumers are given the opportunity to stand on the Paddle Board and take a photo that would appear that they were on the water.

Results

• Introduced the water enthusiasts to an easily accessible form of water recreation.
• Exceeded total registration goal
• Allowed client to expand school (and related programs) to 3 additional harbors based on customer interest.