Yamaha

Challenge

With the release of an entry-level sport bike, Yamaha was
looking for a way to inspire new motorcyclists. In order to
widen its reach to bring in new riders, Yamaha wanted a
novel way to engage their audience.

Goals

• Encourage a new audience at lifestyle events / locations,
  educating both non-riders and enthusiasts alike.
• Drive awareness and increase favorable brand opinion.
• Create a footprint that evokes curiosity for all consumers.
• Collect consumer leads to help drive local dealer sales.
• Launch new model while simultaneously integrating and showcasing other bikes in the line.
• Encourage a new audience at lifestyle events / locations, educating both non-riders and enthusiasts alike
• Drive awareness and increase favorable brand opinion
• Create a footprint that evokes curiosity for all consumers
• Collect consumer leads to help drive local dealer sales
• Launch new model while simultaneously intergrading and showcasing the other bikes in the line

Center-Force Solutions

• Created a static demo stage for the motorcycle. Allowing participants to rev, shift and learn on a real bike.
• Sweepstakes giveaway: unique tangible incentive for capturing consumer data at registration.
• Backdrop photo opportunity. Consumers are given the opportunity to sit on a bike and visualize themselves on a ride.

Results

• Introduced the next group of riders to the open air experience of a motorcycle.
• Exceeded total registration goal.