Ski-Doo

Challenge

Ski-Doo is a world leader in design and innovation within the personal snowmobile industry. With the release of their state of the art direct-injected motor, Ski-doo wanted to showcase it’s performance in a real world setting to its avid riders and to those new to their brand

Goals

• Prove the performance and reliability of the e-tec engine in a realistic setting
• Give the dealers the opportunity to put their loyal buyers on the V.I.P. list
• Allow small groups of riders to experience the machine on not just a short ride but how they would actually ride it

Center-Force Solutions

• We scouted some of the mountain riding spots in the western U.S. to meet up with dealer selected participants
• Teams of professionally trained snowmobile guides were assembled and gave a select group of V.I.P. riders a half day riding session
• Riders were allowed to try out the e-tec motor while there was still time remaining in the preorder period for the upcoming season

Results

• Ski-Doo received very positive feedback about experience and formed new bonds with riders that share the same passion about the sport as Ski-doo
• Helped to create awareness of new technology and leading edge design offered by Ski-doo