Ford

Challenge

When Ford was about to join the electric vehicle sector with the release of their Focus Electric, they did not just want to target just the ones in the “know” they also wanted to showcase the vehicle to the everyday in town commuters.

Goals

• Introduce consumers to Ford’s growing line of Eco-friendly and alternative fueled vehicles
• Allow “seat” time in vehicle without the pressure of visiting a dealership
• Enlighten consumers about the technology involved with each vehicle
• Promote Ford’s use of sustainable materials and processes used in manufacturing their vehicles

Center-Force Solutions

• The Ford tour traveled to medium size festivals and sponsored several Eco-Conscious events around the country
• Offering a personal drive experience with product specialists, participants were able to experience the car and gather information in a pressure-free setting
• Interactive displays delivered information for current models and head to head comparisons of competitors
• Displays and signage made from recycled materials and repurposed products
• Branded vehicle were used for guerrilla marketing to promote drive experience

Results

National tour gained exposure for Ford and their innovation into making automobiles more sustainable. New models were added to fit consumer demand and needs.