Can-Am Spyder

Challenge

BRP is a world leader in motorized recreational vehicles and powersports with a reputation of creating vehicles that change the industry, and the Can-Am Spyder was no different. BRP wanted a way to introduce the Spyder to the avid motorcyclist as well as non-riders.

Goals

• Showcase Spyder at large motorcycle rallies across the country while educating consumers on the benefit of 3 wheels
• Include the Dealers at shows to help build a bond between dealer and consumer
• Allow motorcycle and non-motorcycle endorsed riders to experience the Spyder in a controlled environment
• Host test ride events at local dealers in between the rallies

Center-Force Solutions

We teamed up with BRP’s dealers who were chosen to be the first to offer the Spyder for sale as well as attending some hand-picked motorcycle rallies. Teams of professionally trained demo ride instructors were assembled and gave the public the opportunity to test ride. Spyder Specialist would take participants through an introduction, overview, then closed cone course before an open road ride to build confidence with new category of vehicle.

Results

Multiple year program helped launch several different models of the Can-Am Spyder. Helped to create awareness of the authorized dealers and introduced new riders to the open road experience.